I’ve been putting in a lot of extra hours recently to get things together for the publication of Bearers of Bad News this Saturday, and in doing so I’ve had to think a lot about why I do what I do, and what I hope for it to become. I certainly didn’t start writing for the money. Protip to those thinking about going into writing for the money: you’re doing it wrong. For a more hilarious take on that, see the number one item on the list I link to just about every third post: Cracked’s How to Become An Author in 5 Incredibly Difficult Steps.
I did, however, have actual monetary goals when I decided to really put myself out there. Of course I want to be a mega-millionaire, but I also had a few concrete goals when I started publishing serial fiction. The number one goal was that publishing my works shouldn’t cost me money (My wife supports this goal). I’m not talking about time. I love writing; I’d do it for free – and in fact I am doing it for less than that right now. I have sales that I’m proud of, but they aren’t greater than the price of five covers (three for TWDY, two for Joyriders) and the cost of this site, this WordPress theme, and a handful of programs that I like to use as I write. I had also seen this post by Dean Wesley Smith on math and making money writing before. Suffice to say, the man doesn’t believe in selling your work for $0.99. I agreed with him, but only for full length novels. There is no way I’d sell City of Magi for a buck – but that took three years to write. Each issue of TWDY only takes about a month and a half… but… it’s really more than that.
TWDY has averaged about 35K words an issue, which is about a third of an average adult (non-YA) novel. I write something on the order of 1000 words an hour, usually one hour a day in the mornings. So that’s something like thirty hours of my time writing. It takes almost as long to edit it as it does to write, not to mention the crit input of several of my wise readers, the editor I’m trying out to save me time on the copy editing… and I think DWS might be on to something. Something that’s relevant even for me.
Re-reading DWS’s post made me really ask myself: do I believe in what I’m writing? Is it worth someone’s money, even a little bit? I absolutely believe that. But there’s another question – is the serial format worth more than a dollar? These aren’t short stories and they aren’t chapters of a book. They are individual issues, each with their own story belonging to a greater arc. I had to wonder if I would buy episodes of a television show I liked and couldn’t get for free on TV. I think I would – but I’d pay more for the hour-longs than I would for the half-hours. It just feels right. Well, TWDY is about 100 pages an “episode.” I’d pay probably two or three dollars for that.
Well, it just so happens that $2.99 is the magic price point at which all online retailers decide the author can have a big-boy cut of his sales. The magic range on almost all retailers is between $2.99 and $9.99. If you hit that, you can get something like 70% of sales. Outside that range, you get in the neighborhood of 35%. That makes the choice between two and three easy enough. Then comes the $64000 question. Would I buy it at three bucks?
My Xoom (and yes, I have a Xoom… I was an early adopter that got burned) isn’t overflowing with serial fiction, so I don’t have a guide to go by or any evidence as to what the answer to that question is. I believe the answer is yes. At a publication rate of one every month and a half to two months, three bucks a pop, quick (but not too quick) fiction, well-formatted and easy to read… I think so. The proof will be in the pudding, though, as I’m going to go out and do it.
As of September 24, Shelter From the Storm will be priced at $2.99, along with Bearers of Bad News (which hits the e-Stands that day). I will, however, be offering discount coupons for a limited time to get them to commenters on this page – provided everything works with Smashwords coupons. I love hearing from people reading the words I toss out there into the electronic ether on a regular basis, so if you’d like a coupon (and it’s before October 15), leave a comment and I’ll email you a coupon to pick up a copy of Shelter for the original price of $0.99.
I’m both excited and terrified about the change. This is the sound of me really believing in my work. I have evidence that it’s worth believing in, and I think you’ll feel the same way. Enjoy a brand new issue of Those Who Die Young this weekend. It might just blow your mind.